The Virtues of Creative Collaboration

I saw first hand the benefits they enjoyed.

By “they” I mean famous recording artists, executives, technologists, novelists and philanthropists. And we all know magic happens when a sports’ team plays as a team.

My focus is the partnership process.

The Art of Collaboration

Greater  Than The Sum of the Parts 

These men and women shared a belief in Aristotle’s gestalt; that the whole is greater than the sum of its parts.

They chose to work together. They chose to collaborate.


No man is an island,
Entire of itself,
Every man is a piece of the continent,
A part of the main.

—John Donne

Collaboration Now Goes Global…Virtually, Cheaply.

Songwriters and creative collaborators Paul McCartney and John Lennon

John Lennon & Paul McCartney. Their Creative Collaboration was a Yin and Yang thing.

Proof in the Power of Mutual Success

How do I know this? For decades I’ve worked with world-class musicians such as Sheryl Crow, Sting, Melissa Etheridge, Jon Bon Jovi, Bryan Adams, Boyz ll Men, Stevie Wonder, and many others on both music and philanthropy.

It’s been my privilege to unite these gifted recording stars with non-profit organisations championing worthy causes such as breast cancer awareness, HIV/AIDS, at-risk children, the blind and partially sighted,  freedom of speech,  and wildlife conservation. The potent way creative collaboration amplifies the enterprise of individuals from a variety of disciplines; the arts, charities, corporations, and technology in the focused mission of a great cause is something wonderful to behold.

I saw first hand the benefits they and society enjoyed by working together.

Used to be eyeball to eyeball, but with new Social Media toys it is virtual, and global, despite time zones, languages, gender, race, color, creed or age.

When John Lennon and Paul McCartney collaborated writing songs, they initially worked “nose to nose and eyeball to eyeball”.

It was a Yin and Yang thing.

Opposite forces being creatively complementary.

Paul, ever the optimist, teamed up with the sardonic John and created musical magic.

But, with 21st Century social media tools the physical intimacy of “nose to nose” collaboration is no longer required.

How liberating…!

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