14 TIPS about Blogging Your Books to Increase Sales and Authenticate your Credentials* by guest TRACI SANDERS [Special Prize Giveaway]

*This tip was provided to us by TRACI SANDERS. Other advice on marketing and networking by Traci can be found in her Beyond The Book: Tips on Publishing, Marketing, and Networking to Build your Brand, now available in digital and paperback format. Click HERE for further purchasing details.

Traci Sanders is a multi-genre, multi-award-winning author of ten published titles, with contributions to three anthologies. An avid blogger and supporter of Indie authors, she writes parenting, children’s, romance, and nonfiction guides.

Her ultimate goal is to provide great stories and quality content for dedicated readers, whether through her own writing or editing works by other authors.


NEWS FLASH…PRIZE GIVEAWAY…

Author Traci Sanders has agreed to give away two prizes:

*ONE unsigned paperback copy of Before You Publish– Volume I 
*ONE unsigned paperback copy of Beyond The Book –Volume II 
To enter, all you have to do is email Traci a proof of purchase of a digital copy of either of these two books during the tour.
Traci will draw TWO winners total, at the end of the tour.
Please email your proof of purchase (can be a screenshot) to tsanderspublishing@yahoo.com.
GOOD LUCK!

We all know it takes a variety of marketing strategies to be a successful author these days. However, one way that truly connects with readers is blogging about your books.
Some authors blog as an aside from writing books because they have so many ideas and words floating around in their heads, they simply must release them. Others blog for fun, or to hone their writing skills. Whatever your reason for blogging, don’t forget to plug your books on occasion. 
Once your readers begin connecting with your content, whatever the niche, they may also be interested in delving into your longer writing pieces: your books.
Here are fourteen ways to blog about your books to increase sales:
  1. Offer character interviews.

  2. Offer images of your “envisioned” town or setting for one of your books. Tell the history of this place and why you chose it for your story, even if it’s made up, but especially if it’s a real town. You never know if some of your readers have a connection to this place.

  3. Offer deleted scenes from your book. Readers love these!

  4. Offer excerpts.

  5. Show off your writing chops by offering a poem or short story based on a scene from your book or one of its characters.

  6. Offer character bios and tell why you chose them. It helps to provide pictures of what you envision them to look like. 

  7. Share a little bit about how your story came to be, to allow readers into your thought/writing process. Was the story based on any “characters” in your real life? Did any events from the story happen to you personally? What made you write this story?

  8. Offer a special, never-before-released short story, or an excerpt from your current WIP, only to your blog followers. Every so often, at random, choose one of your loyal followers and gift them a copy of one of your books—as a thank you.

  9. Offer a Perma-Free book. These are generally the first book in a series made permanently free on Amazon.

  10. Hold contests with giveaways on your blog. Rafflecopter.com is the easiest way to run a giveaway online.

  11. Use polls to get feedback on your current WIP Work In Progress)– character names, names of towns in the story, etc. Readers enjoy being part of the creative process.

  12. Conduct a virtual book tour.

  13. Make sure your books are “clickable” for quick, easy purchase. Hyperlink the covers and offer each book its own page, or at the very least, a “my books” page. Be sure to offer ALL your buy links. The more places your book is available, the more opportunity you create for sales. You never know what device or platform readers use.

  14. Make sure to offer your social media contact links so readers can connect with you outside of your blog, and share your content.

     

Traci suggests mentioning your own books more than a couple times per month. However, promote  other authors first, offer helpful content for your readers, and push your own work last.  Humility will get you far in publishing, and life in general.
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